When you do this you will start to build a network of potential clients, referees, colleagues, collaborators, and even friends. Think about who can help you achieve the results you want on LinkedIn and ninja-target them. If you try to sell your wares to everybody, you could waste a great deal of time and energy.

Either that or they’ve sent the request from their mobile and don’t know that they can personalise their connection request (see lower down for how to do this). If someone sends me a connection request without even bothering to say ‘hello’, I wonder if they really want to connect with me at all. Never bothering to personalise these requests mean they can send them in volumes.ĭoes this work? IMHO – no! Getting clients and customers is about building relationships.

This is a system whereby people sent out lots of ‘cold’ connection requests just by hitting the connect button – or even using 3 rd party automation software. There are 2 approaches commonly used on LinkedIn What does sending a connection request involve? If you don’t send people connection requests, people won’t know you’re on LinkedIn so all your hard work creating content and building your profile will be wasted! The more time you spend on LinkedIn, the more you will see connection requests coming in, but that doesn’t mean that you should rest on your laurels – you still need to be outreaching to grow your LinkedIn following and increase the chances of landing work via LinkedIn. When you’re starting out on LinkedIn, it is particularly important to regularly reach out to new people and connect with them. There are many ways you can do this but the most straightforward and direct way is to send personalised connection requests to people that you want to get to know better. If you want to get clients using LinkedIn, you will need to build your connections.

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